Good and Bad Increases in Ecological Awareness: Environmental Differentiation Revisited
نویسندگان
چکیده
منابع مشابه
Good and Bad Increases in Ecological Awareness: Environmental Differentiation Revisited∗
We analyze a vertically differentiated market, assuming that conventional and green firms’ products have different impacts on the environment. Heterogeneous consumers choose to be supplied by a conventional or a green firm, depending on their extra willingness to pay for a green product and the relative prices of the products in the market. We show that environmental awareness campaigns may hav...
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ژورنال
عنوان ژورنال: Strategic Behavior and the Environment
سال: 2011
ISSN: 1944-0138
DOI: 10.1561/102.00000001